Being one of the fastest-growing social media platforms and with over a billion active users worldwide - we’re of course talking about TikTok. TikTok has become a hub for creativity, entertainment and viral content. 

“TikTok made me do it” and “TikTok trends” have become common phrases as 71% of users observe that some of the biggest trends start on TikTok - meaning this is THE platform to hop on trends early before they reach other platforms. Not convinced yet? Fact is that 77% of users like brands better when they participate in trends on TikTok.* By creating content that resonates with the newest trends, brands can pitch themselves as exciting and up-to-date in the eyes of their target audience. In this blog, we’ll dive into the latest TikTok trends** and explore how brands can incorporate them into their marketing. 

What’s trending in your industry?

Food and beverage 

#frozenyoghurtbark

#brunch

#chocolaterecipe

Tip: As June is approaching, summer brunches are around the corner. This poses as a wide trend that can be incorporated for various brands. 

Beauty and skincare

#grwmmakeup

#gurwm 

#hairgoals

Tip: The concept of #vlogs are turning into creators inviting their followers onboard all day long from getting ready in the morning to getting unready in the evening. This poses possibilities for both makeup and skincare brands to take advantage of these growing trends. 

Fashion

#shoppinghaul 

#dress

#packing

Tip: This season's summer fashion is all over the platform - and it’s impossible to not get inspired by the clothes creators are packing for their getaways. 

Home and garden

#gardening

#speedclean

#balcony 

Tip: Summer is coming - and it’s showing. We’re seeing a growing interest in inspiring actionable content: creators are gardening, decorating their balconies and tidying up their homes. Make sure to tap into the possibilities of showcasing your product suitable for home improvement. 

*Source: Making Creator Marketing Easy - TikTok 

**Source: TikTok Creator Centre - Trend Discovery