Updates & New Features on Social Media

Social media is a fast-paced and dynamic landscape, full of updates and new features. Keeping up with the changes on all the different platforms is key to staying ahead on social media.

To save you the headache, we have gathered a list of a few updates and features on the three dominating social media channels: Instagram, YouTube and TikTok.

Let’s start with Instagram! 

👉Instagram introduces Limits – a new feature that aims to protect public figures from abusive messages and DMs from users who are not on their followers’ list. This feature has been implemented after several creators and public figures admitting to being victims of various offensive and abusive content from new profiles or from those that are not in their followers. 

👉Instagram has also recently removed the popular Swipe Up link on Instagram stories and replaced it with a link sticker. This feature allows you to have more creative control and, consequently, generate higher engagement. You can explore different styles, resize the sticker and place it wherever you want on the story. Unfortunately, just like with the Swipe Up this new feature is still only available for accounts with more than 10K followers.

👉The third update from Instagram is exciting news for users with Instagram business profiles! Instagram is expanding the data tracking period from 30 to 60 days, meaning that users will be able to analyze their Instagram insights for the past two months, without the use of third-party apps.

Now let’s take a look at YouTube and its new features!

👉One new feature that YouTube has introduced is that creators now can add Chapters to their videos. This option makes it possible to break up a video into separate sub-sections with its own individual preview –  meaning that users can rewatch whatever part of a video they like! This feature enhances the user experience as it helps you navigate in long videos, and allows you to easily skip to the part that interests you.

👉Following the recent trend of short-form videos, YouTube has also introduced YouTube Shorts – short and (preferably) catchy 15-second videos that creators easily can create through their phones.

👉Another interesting new feature is the YouTube Studio. This fully-equipped dashboard allows users to manage everything in their channel in one place: comments, channel uploads, analytics, playlists and many other new tools for content creators to use.

Let’s move on to TikTok and its new features!

👉TiktTok has recently launched a new feature that allows content creators to schedule posts, promote live streams and manage content up to 10 days in advance. This is a great way for busy content creators to plan their content for maximum impact!

👉Another great, and very important, news on TiktTok is the Keyword filters. If activated, TikTok automatically hides comments containing, up to 200 words, that the creators have added to the filter. A great way to keep internet trolls from spreading negativity on the platform!

👉The latest feature on TikTok is the Spark Ads. This new feature allows brands to find and sponsor content that seems interesting and resonates with their brand’s message. This is a gift from above for all companies that have ever stumbled across amazing, authentic user-generated content about their products or services and wished it could reach a wider audience. It also opens up a lot of opportunities for influencers, as it makes it easier for them to be discovered by brands and initiate a collaboration.